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If cybersecurity were a superhero franchise, Zscaler just cast its next star with the acquisition of SPLX, an AI security startup that’s basically the Swiss Army knife for protecting artificial intelligence at every stage. No theatrics, just precision-engineered protection for modern intelligence.
AI is gold right now. Companies are shelling out billions to build AI-powered everything: from chatbots that almost understand sarcasm to recommendation engines that know you ordered sushi last Tuesday. But here’s the rub: AI systems are complex, unpredictable, and increasingly under siege by attackers who see them as juicy new targets. Enter SPLX, founded in 2023, with the express purpose of securing AI models, workflows, and infrastructure — think of it as the security guard that never sleeps, never blinks, and runs over 5,000 simulated attacks before your morning coffee.
SPLX’s claim to fame? Automated AI asset discovery, continuous red teaming (basically stress-testing AI defenses relentlessly), and governance tools that make sure AI behaves and obeys compliance rules. With Zscaler’s stamp of approval, this little startup is set to become the guardian angel for organizations deploying AI at scale.
Zscaler’s CEO, Jay Chaudhry, put it plainly:
“AI is creating enormous value, but its full potential can only be realized when it can be secured.”
The acquisition extends Zscaler’s Zero Trust Exchange platform with SPLX’s AI security tech, which means companies get an all-in-one solution covering AI from development through deployment. It’s like upgrading from a bicycle lock to fortress-level defense for your AI assets.
Why does this matter? Because as AI infrastructure investments are projected to top $250 billion by the end of 2025, the attack surface is massive and only getting bigger. Shadow AI (those rogue AI projects cooking up in unauthorized trenches) adds to the risk. SPLX’s continuous discovery and risk assessment shine a flashlight into those dark corners.
This is Zscaler’s second AI-focused acquisition of 2025, following Red Canary, a leader in AI-driven threat detection and response. It signals a strategic pivot where securing artificial intelligence isn’t just an add-on, it’s core to the cybersecurity mission.
For Zscaler partners and IT firms, this is an enviable space. It’s the chance to surf the AI security wave before it becomes a tsunami. Offering clients proactive AI risk assessments powered by SPLX’s red teaming and governance tech can position partners as innovators who don’t just respond to threats but anticipate them.
If your firm wants to stand out, consider creating a service around what could be called the AI Risk Readiness Assessment. This would combine SPLX-powered continuous discovery and simulation with your team’s expertise to deliver:
Clients want to buy confidence, and selling a comprehensive AI security program backed by Zscaler’s platform and SPLX’s tech is a compelling proposition.
Zscaler’s SPLX acquisition is more than just a tech deal. It marks a shift to securing AI as a living, evolving asset that requires constant vigilance. It’s a story about marrying cutting-edge AI innovation with no-nonsense security discipline, just with a dash of wit to keep things human.
For businesses itching to harness AI’s promise without starting a cybersecurity fire, Zscaler plus SPLX could be the superhero team-up worth rooting for. And for partners who get it? The punchline is that in cybersecurity, laughter (and a little wit) might just be the best firewall.