Hypershift is proud to sponsor the CARU 2021: Protecting Children in the Digital Landscape. The advertising industry spends billions each year on ads targeted to children, with an ever-evolving advance of new platforms and vehicles through which that spending is delivered. This burgeoning marketplace generates privacy risks, while expanding a child’s exposure to deceptive or inappropriate advertising.
As a company founded by a father of 3 young children, all of which are inevitably entering the digital arena, this cause is of particular importance to us. We wanted to contribute in establishing true governance for child privacy in order prevent online advertising from evolving into a seething caldron of deceptive practices and untethered motivations.